The Hazelden Foundation published a study in December regarding results of a research project about the importance of continuing care (you can find the study here.) The study shows a marked improvement when individuals in treatment follow their aftercare recommendation (specifically, this study is around outpatient and 12-step meetings). The basic underlying fact, and my experience, is this: the more engaged we can keep clients for the first year, the easier it is for them to achieve, or at least get on the road to, a successful recovery. If they go out on their own, are detached from their initial peer group and/or treatment center, and don't follow the recommended aftercare plan, their chances of success are slim. We, as an industry, need to do a better job recommending and enforcing aftercare recommendations; too many people are still under the impression that a person can go to treatment for 28 days and be "fixed." Once again, another stigma we have to break through!
Here's a PSA ad I found interesting and hadn't seen before:
Here's my favorite Super Bowl commercial from last night:
Here's something entertaining. Click here for some amazing art. Or here.
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